Find a Need, Create a Solution



Todd Finkle, Pigott Professor of Entrepreneurship, gave his students a taste of an entrepreneur’s life with this assignment: Find a need, create a product, sell it for a profit, and donate a portion to the community. He gave them just five days.

“People tend to associate entrepreneurship with merely starting a new business,” said Finkle. “And it’s not just that. It’s more of an attitude and a set of skills that center around seeking opportunities and taking advantage of them. These entrepreneurial skills can be used in any organization whether it’s for profit or non-profit, big or small business, and government.”

Entrepreneurship – and particularly a growing subset of the field, social entrepreneurship – is an emerging academic discipline nationally and at Gonzaga. Gonzaga’s entrepreneurship program recently was ranked in the top 25 of all schools in the country by U.S. News & World Report. There is a strong correlation between entrepreneurship and GU’s Jesuit mission of educating people to better the world.

“Entrepreneurship is the process of seeking and finding new opportunities, taking calculated risks, using limited resources, and ultimately creating value – economic, social, environmental, artistic and/or cultural. Entrepreneurial leaders use their unique talents, gifts and resources to create value and contribute to the common good,” said Professor Paul Buller of the School of Business Administration.

“People think that entrepreneurs are in it for greed, but they’re not. Most of them are simply trying to make a difference.”

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